The trucks, the stories, the challenges. It's all here on the CNG Truckers microsite.
Scroll down the page to track your favorite CNG trucker in real time.
A handy app made it easy for drivers to find the nearest CNG station, and leave a review for their fellow CNG Truckers.
We brought the CNG Truckers into the dealership. When you drive our trucks, you join a club. Might as well get the colors to wear, too.
FREIGHTLINER
In the pitch for Freightliner's business, all the finalist agencies were given the same spec assignment: How do we sell our line of Compressed Natural Gas (CNG) trucks to fleet managers and owner/operators?
The challenge was a difficult one. CNG-converted trucks didn't have the established reputation for toughness and dependability that their diesel-fueled counterparts did. And everyone thought (mistakenly) that it was tough to find compressed natural gas refueling stations.
This pitch concept was meant to combat both of those perceptions with an online reality program called "CNG Truckers." A steady stream of repurposeable video and editorial content would tell the actual stories of an actual CNG-fueled fleet and its drivers -- proving to skeptics that CNG trucks could handle any job, haul any load, and get fueled anywhere.
Ultimately, our thinking won the Freightliner account. But the online reality series "CNG Truckers" was not destined to become a reality. Since CNG trucks accounted for such a small percentage of Freightliner's annual sales, they had no plans to spend any of their budget promoting them. The CNG assignment was merely a test.
Pity. I was really looking forward to corn dogs with these guys.