TOM MERRICK

Walk the decks of the decomissioned US Navy ships and submarine on display at the Buffalo and Erie County Naval and Military Park and you can't help but feel it: Reverence for the thousands of sailors who dedicated their lives to protecting our country and our freedom.

We wanted to do something that honored their efforts and sacrifice. So we created a poster campaign that "recruited" visitors to the Park by urging them to join a new branch of the military: The Respect Brigade.