All the delicious details about Breyers Toppings -- along with plenty of recipes and sundae-making tips -- were here for the scrolling.
The Toppings Man was a second concept we created.
We wanted to create events where an actual Breyers Toppings Man showed up outside office buildings with his Toppings Truck.
It would have made for some great social media content!
BREYERS ICE CREAM TOPPINGS
Everyone loves ice cream.
But not everyone likes high-fructose corn syrup. Especially Moms who are cautious about what their kids eat.
So when Signature Brands created a Breyers-licensed line of ice cream toppings made with NO high-fructose corn syrup and real fruit, they wanted to spread the word.
We began by exploring several different concepts to launch the brand, two of which are shown here.
We then created a website, recruited "Sundae Savvy Moms" to share ideas and recipes via social media, and even created a shareable video that showed Mom there was only one way to top a great day: with delicious Breyers Toppings.